It combines the arts and portrays their pieces inclusively through this experience. 3 aired on September 24, 2021, and shows an immersive fashion experience that combines fashion, dance and music with notable architecture and extravagant performances. The show featured black breast cancer survivors as part of Breast Cancer Awareness Month and to benefit Clara Lionel Foundation. Rihanna brought back many of the same models as previous years, but also included Lizzo, Chika, Paris Hilton, Willow Smith, and Rico Nasty on the runway. Performers include Miguel, Rosalía, Bad Bunny, Mustard, Roddy Ricch, Ella Mai, and Travis Scott. 2 aired on October 2, 2020, and goes into the challenges of producing a show during a pandemic. This fashion show featured musical performances from Rihanna, Big Sean, Migos, Halsey, DJ Khaled, A$AP Ferg, and more, and the runway consisted of models including Gigi and Bella Hadid, Cara Delevigne, Joan Smalls, and Slick Woods, and artists like 21 Savage and Normani. The documentary shows the behind-the-scenes creative process of the new line, along with the performances on the runway. 1, which aired on Amazon Prime Video on September 20. The brand’s second show was part of New York Fashion Week 2019 and doubled as a documentary called Savage X Fenty Show Vol. They were all made up exclusively with Fenty Beauty products. Models, including Slick Woods, Indira Scott, Joan Smalls, Raisa Flowers, Bella Hadid, Gigi Hadid, and dancers were present at the show. Savage X Fenty’s first fashion show was at the 2018 New York Fashion Week with a live performance on the runway. Many of these ambassadors have been included in the brand’s fashion shows. Other ambassadors include Gigi Hadid, Bella Hadid, Rose Montoya, Kehlani, Rico Nasty, Gia Woods, Jackie Aina, Tamera McLaughlin, and Kash Doll. Normani was named as the brand's first ambassador. They all promote Savage X Fenty products on their social media platforms. The company has a Savage X Ambassadors program consisting of celebrities, influencers, and micro-influencers. The first five locations planned are Las Vegas, Los Angeles, Houston, Philadelphia, and Washington, D.C. In January 2022, Rihanna announced that Savage X Fenty would open its own brick-and-mortar stores in 2022. Savage X Fenty was named one of Fast Company’s “10 most innovative style companies of 2020” and as of 2021, the brand is valued at $1 billion and has over 4.5 million followers across social media platforms. In 2018, the company launched a sleepwear collection to benefit the Clara Lionel Foundation, a non-profit also founded by Rihanna. Within a month of launching, the debut collection sold out. The website launched on May 11, 2018, along with a pop-up shop in Brooklyn, New York, which was open the first two days the brand launched. Starting as an online-only brand, the entire pre-launch marketing occurred on Rihanna’s Instagram account. Savage X Fenty is a joint venture between Rihanna and TechStyle Fashion Group. The brand features an optional membership program called Xtra VIP. Along with lingerie, the line features bras, underwear, sleepwear, and loungewear. Savage X Fenty is a lingerie brand founded by Barbadian singer Rihanna.
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